LENA MAKSIMOVA — the brand of conceptual clothing, founded in 2015 by designer Lena Maksimova. Lena comes from Yakutia. She graduated from the Novosibirsk State Architectural and Art Academy, specializing in costume designer.
The brand is based in Moscow.
In early 2016 Lena Maksimova was divided into two lines.
UOT Lena Maksimova is the first line in which the designer realizes his ideas, not relying on the «wearability» of things and commerce. Here an important role is played by the artistic component, which the designer can embody not only in clothing, but also in performative form.
MUUS Lena Maksimova is the second line of the brand. Conceptual clothing of the middle price segment. This is the interaction of comfort and aesthetics, femininity and free cut, originality and laconism. Attention to detail, quality of materials and tailoring are the priorities for the designer, so the MUUS collections are not a product of fast fashion, they were created to please their owners for a long time.
* UOT (wot) — is translated from Yakut light, fire.
* MUUS (muus) — is translated from Yakut as ice.